Breaking Boundaries: Ashley Graham Rocks the Swimsuit Scene

In 2015, Ashley Graham shattered norms as the first plus-size model gracing the Sports Illustrated Swimsuit cover. Since then, she’s fronted major fashion campaigns—from H&M to Marina Rinaldo—and has become a steadfast advocate for body positivity.

Now, the latest SI swimsuit edition is being hailed as the most inclusive yet—and once again, Graham leads the charge. This time, she’s joined by an empowering lineup of real women—every age, shape, and size—from the colourful streets of Puerto Rico. Dubbed “Every Body, Every Age, Every Beautiful,” the campaign represents a major milestone: for the first time, SI features non-professional models alongside long-standing modelling icons.

Working with women who don’t usually appear in fashion spreads was a personal highlight for Graham. She dressed them in pieces from her Swimsuits For All line (available in sizes 6–22), telling Teen Vogue, “I was so excited to shoot with local women … proving that everyone can look gorgeous in my swimsuits.” Her collection reflects everything she stands for—accessible, inclusive, and elegant swimwear designed to make all women feel confident.

This Puerto Rico shoot isn’t just a photo op—it marks a turning point. Graham has spent years challenging outdated beauty standards, and this issue is evidence of her impact. SI’s editorial is finally meeting the moment with modeling that reflects the real world—and Graham’s front-and-center role sends a powerful message: beauty isn’t confined to a single size, shape, or age.

Teen Vogue praised both Graham and the magazine for expanding representation of women of all races, body types, and life stages. With this issue, they hope other publications follow suit—offering a more authentic vision of beauty. Explore the full campaign (and a behind-the-scenes video) on SwimsuitsForAll.com.

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