Heather Rae El Moussa and Christina Haack Twin in Hot Pink Bikinis for New Lip Gloss Campaign

HGTV stars Heather Rae El Moussa and Christina Haack recently posed together in bright pink string bikinis to promote Heather’s own beauty line, Heather Rae Essentials. They were featured in a short, sun-soaked Instagram promo celebrating the brand’s latest release: Perfect Pink Lippie Gloss.

In the video, the two blond beauties lounge poolside, wearing matching swimwear and heart-shaped sunglasses. There’s a playful atmosphere as they toast with champagne, flaunt their chic styles, and show off the vanilla-flavored, glossy lip color with lipstick-stained glasses in the closeups.

This fun, twinning moment isn’t just about swimwear; it’s tied to their shared family ties. Christina was once married to Heather’s husband, Tarek El Moussa, and now the pair co-parents their kids while also collaborating on HGTV’s The Flip Off. Though their relationship began with some tension after Christina’s divorce from Tarek, the trio has since nurtured a friendly and supportive dynamic, often appearing together at events and family moments.

Fans have often joked that the two look remarkably alike—nicknaming them “sister wives”—and Heather’s brand cleverly leans into that resemblance in its marketing.

What This Means:

• Smart Marketing
  The campaign pairs the gloss launch with a fun, visual statement: the duo’s matching bikinis and sunshine vibes embody “summer beauty” and complement the gloss’s pop‑of‑color look.
• Blended Family Strength
  Their collaboration sends a positive message about moving forward—showing friendship, unity, and family harmony in public view.
• Natural Glow Appeal
  The Perfect Pink gloss is presented as creamy, non-sticky, and flattering on all skin tones—a product designed for everyday wear, as shown through this lively, carefree shoot.

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